PAGE 1 OF 5 · Executive summary
Plaza Strategy
Quarterly Strategy ReviewQ1 2026
Ref. QSR-2026-Q1-NBIssued Apr 1
Quarter verdict · on track
A breakout quarter for local search — the playbook is working.
You closed Q1 ranked top-3 for 4 of 12 tracked keywords (up from zero), with $12,600 in estimated revenue attributed to local search — a 38% lift over the trailing 90 days. The compounding effect is real: review velocity is up 3x, your GBP photo views nearly doubled, and the new "Custom cakes" page is already in the top 10. Next quarter we double down on wedding cakes.
Quarter scorecard vs. Q4 baseline
Est. revenue+38%
$12.6K
vs. $9.1K
Top-3 keywords+4
4 / 12
vs. 0 / 12
Cost / acq.−31%
$2.81
vs. $4.07
Strategic priorities ranked by projected impact
01
Build out wedding cakes as a category
New landing page targeting "wedding cakes Bay Area" (~2,400 searches/mo). Highest unrealized revenue on the board — 5x the volume of birthday cakes with a higher avg ticket.
Projected+$8–14K
02
Push "birthday cakes Oakland" into the top 3
Currently #7. Two supporting blog posts, GBP Q&A seeding, and 5 photo-with-cake reviews from recent custom-cake customers.
Projected+$3–5K
03
Drop the croissants cluster, harvest the time
After 12 weeks, "croissants near me" is flat at #6 against two well-established French bakeries. Redirect ~6 hrs/mo to wedding cakes content.
Projected+$1–2K
Prepared byMatt G. · Plaza
Next reviewJul 1, 2026
PAGE 2 OF 5 · Google Business Profile deep dive
Plaza Strategy
GBP performanceQ1 2026
Ref. QSR-2026-Q1-NBSection 2 of 5
Total profile views · Q1
42,180
↑ +47% vs Q4
Across Search and Maps. The single largest source of new customer awareness this quarter.
Profile views42,180
Photo views14,237
Direction requests281
Where you're being found search vs. maps split
Google Search
26,891 64%
Branded + discovery searches that surface your business in results
Google Maps
15,289 36%
Direct map searches and "near me" intent — highest-value traffic
Top-performing GBP posts 12 posts this quarter
SR
"Spring menu — sourdough is back daily"
Mar 3 · offer post
MD
"Mother's Day pre-orders open — book by May 8"
Mar 18 · offer post
CC
"Custom birthday cake gallery — 12 new designs"
Feb 24 · product post
VD
"Valentine's croissant box — pre-order weekend"
Feb 7 · offer post
5-star reviews per month 3x velocity vs. pre-Plaza baseline
2Oct
3Nov
3Dec
6Jan
10Feb
8Mar
Q&A activity we seed & monitor weekly
Q
Do you take same-day custom cake orders?A: Yes — until 11am for next-day pickup. Larger orders need 48 hrs.
1,284views
Q
Do you have gluten-free options?A: Daily gluten-free sourdough + 4 GF pastry items. Custom GF cakes with 3 days notice.
847views
Q
Do you deliver?A: Yes — Berkeley, Oakland, Albany, El Cerrito. Custom cakes only; $15 fee.
612views
Local visibility vs. competitors share of "3-pack" appearances
Northside BakehouseYou · 4.9★
62%
La BoulangerieCompetitor · 4.6★
54%
Acme BakeryCompetitor · 4.5★
41%
Crust & CrumbCompetitor · 4.4★
33%
What this means for Q2
You overtook La Boulangerie in 3-pack visibility for the first time in February — sustained by review velocity and weekly Google Posts.
Holding this position through Q2 is the highest-leverage GBP move. Specific tactics on page 4.