An independent bakery owner opening for the day A landscaping business owner beside his work truck A video editor walking a client through a color-grade in his studio A mechanic with coffee outside his auto service garage A pet groomer mid-trim on a standard poodle in her shop A fashion designer pinning a silk bodice on a dress form A photographer directing a client in her portrait studio An electrician at work on a residential job A real estate agent outside a property A smoothie shop owner behind the counter
N⁰ 00 · Answers

Everything you're wondering about, in plain English.

We built this page to answer the questions we actually get. No fluff, no hedge.

N⁰ 01 · The basics

Getting to know Plaza.

What is Plaza?

Plaza builds real websites for real small businesses. A real designer builds your site, writes your copy by hand, and stays reachable after launch.

You won't get a template. You won't get AI-generated filler. You get a site built by a person who read about your business and designed for it specifically.

Who builds my site?

A real person, not a template engine and not a bot. One designer owns your project from kickoff to launch, and that same person writes your copy and builds your pages.

When you email us after launch, the person who built your site is the one who replies.

How long does it take?

Pay Monday, online by Friday. Most builds go from kickoff to live in five business days because we build a lot of small-business sites and the process is repeatable, not custom-built from scratch every time.

You'll get a staging link to review before launch, and we handle revisions before we go live, not after.

What kind of businesses do you work with?

Independent, local, and small businesses: contractors, salons, restaurants, studios, shops, clinics, landscapers, dentists, tattoo artists, tailors, and everything in between. If you run a real business and need a site that actually represents it, you're who we build for.

Plaza Sites is currently focused on businesses in the United States. Ask us during the consultation if your business is based elsewhere.

N⁰ 02 · Pricing and the launch offer

What you'll actually pay.

How much does it cost?

Website builds start at $149.99. Because scope varies, you see the complete written quote before you pay.

Run+, Care+, and Grow are available monthly at $24.99, $59.99, and $179.99, or annually at lower effective monthly rates currently shown on the pricing page. The checkout states the exact renewal amount and interval before purchase.

What's the launch offer?

For the first 100 eligible customers, the Plaza Sites launch offer provides 35% off the build plus your first month free on a monthly plan, or 35% off the first three months' equivalent price when paying annually.

Eligible migrations are included. The exact launch discount is shown in your quote or checkout before you pay.

How does the 24-hour quote guarantee work?

If you want a written quote after your consultation, we'll have it in your inbox within 24 hours of the call ending. Full breakdown: your build price, your plan recommendation with numbers, any add-ons that make sense, and the launch-offer math applied.

It's opt-in. Not every call needs a quote (some are just fit checks), so ask for one if you want it and we'll send it. If you don't ask, we won't spam you.

What if I already have a website?

You have two options. We can rebuild it from scratch, or we can take over hosting and care for your existing site under a Plaza plan.

The launch offer applies to migrations, so switching to Plaza doesn't cost you the discount.

How do monthly and annual billing work?

Monthly plans renew one month at a time and can be cancelled before the next renewal. The current paid month is non-refundable, and service continues through its end.

Annual plans are prepaid for one year at a lower effective monthly rate. You may cancel for a full refund within 30 days after the annual charge. After 30 days, cancellation stops the next annual renewal and service continues through the paid year.

Any hidden fees?

No. Your build price and your plan price are exactly what you pay. The only outside cost is your domain name, usually $10 to $15 a year, paid directly to a registrar. We help you set it up and we don't mark it up.

If you're on an ecommerce plan, Stripe's own 2.9% + 30¢ per transaction applies on top of your platform fee, but that's Stripe's cut, not ours.

Do you handle ecommerce?

Yes. Ecommerce site builds start at $149 and are priced on request depending on catalog size and complexity. Every ecommerce plan includes Care+ features at no extra charge.

Platform fees range from 2.9% at Starter ($8/mo) down to 0.5% at Executive ($200/mo). Stripe's 2.9% + 30¢ applies on top. First 100 ecommerce accounts get 1% off their platform fee for three months.

N⁰ 03 · The plans

Run+, Care+, and Grow.

What's included in Run+?

Run+ is $24.99 per month, or $19.99 per month when billed annually. It keeps your site live and healthy with SSL, hosting, backups, monitoring, and a basic editor.

It also includes one quarterly refresh of text, photos, or menu details, with up to two update hours per refresh. Bigger changes are priced by request through your designer.

What's included in Care+?

Care+ is $59.99 per month, or $49.99 per month when billed annually. You get everything in Run+, plus the full capability suite, the section selector, and priority support.

The section selector lets you show or hide any section of your site any time, so seasonal changes and one-off promos don't need a designer email.

What's included in Grow?

Grow is $179.99 per month, or $149.99 per month when billed annually. You get everything in Care+, plus monthly Google Business Profile management, review monitoring with drafted replies, and 30+ local citations set up in your first 90 days.

You also get a plain-English monthly traffic report so you can see what's working and what isn't, without needing to log into Google Analytics.

What's the difference between the plans?

Run+ keeps your site online, secure, and easy to update yourself. Care+ adds the capability suite (bookings, dashboards, CRM Suite) and the section selector so you can shape the site without emailing a designer. Grow adds local marketing so more of the right people find you.

Pick based on how hands-on you want us to be, not how big your business is.

Can I switch plans later?

Yes, anytime. Email us and we'll move you up or down. Upgrades take effect right away, downgrades take effect at your next billing cycle so you never lose paid time.

What's the section selector?

Included in Care+ and Grow. It's a control in your owner dashboard that lets you show or hide any section of your site with one click. Running a summer special? Turn on the promo band. Slow month, don't want to advertise pricing? Hide the pricing section.

The site is still built by hand. The section selector just gives you a safe way to reshape it without waiting on us.

What's the CRM Suite?

Included in Care+ and Grow. Add to Run+ for $14.99/mo. Every booking, purchase, and form submission becomes a customer record. Tag them, segment them, and send one-click campaigns from your dashboard. No separate CRM login, no extra bill.

The full CRM Suite adds automations for review requests, birthdays, re-book reminders, no-show follow-ups, and win-backs.

N⁰ 04 · Plaza Cards

Digital cards for one person or a whole team.

How much do Plaza Cards cost?

Free costs $0 and never asks for a credit card. Solo is $2.99 per month or $29.99 per year. Teams starts at $6.99 per month for up to five cards, with larger 15-, 30-, and 100-card tiers available.

Solo and Teams can be billed monthly or annually. The exact renewal amount and billing period are shown before checkout.

Can I cancel a Solo or Teams plan?

Yes. Cancel from the Plan & billing panel on the Your Cards page. Cancellation stops the next renewal, and your paid features stay available through the end of the month or year you already paid for.

After that, the account returns to Free. Nothing is deleted, but cards above the Free limit may be paused until you subscribe again.

How does the Plaza Cards referral credit work?

When someone uses your Cards referral code and pays their first real Solo or Teams invoice, you each receive a $2.99 credit toward your next Plaza Cards invoice.

You can earn credits for up to nine new Cards customers during each signup-anniversary year. A refunded or disputed qualifying payment reverses its referral credit.

Are Plaza Sites and Plaza Cards referrals the same?

No. They are separate programs. A Plaza Sites referral gives each customer a $50 Sites account credit after the referred customer activates Run+, Care+, or Grow. A standalone Build does not activate it.

Plaza Cards uses the $2.99 credit described above. Credits from one program do not transfer to the other.

N⁰ 05 · Ownership and control

Your site is yours.

Do I own my site?

Yes. You own your domain, your content, and your site itself. We build it, we host it, but it belongs to you from day one.

What happens if I want to leave?

You take everything with you. We hand over your site files, transfer your domain, and give you a straightforward guide for hosting it elsewhere or moving to another studio.

There are no exit fees and nothing to negotiate. It's your site, so leaving is straightforward.

Where is my site hosted?

We host it for you on fast, secure infrastructure as part of your plan. You never have to think about servers, uptime, or renewals. If you ever want to self-host instead, we'll help you move.

Can I edit my own site?

Yes. Every plan includes a basic editor for colors, text, photos, and services. Care+ and Grow add the section selector, which lets you show and hide entire sections of your site any time.

For bigger structural changes, email your designer and we'll make them for you. If you want deeper hands-on access, tell us and we'll talk through what's possible for your setup.

Do you lock me into a contract?

No multi-year contract is required. Monthly plans renew one month at a time. Annual plans are prepaid for one year, include a 30-day full-refund window, and can be cancelled before renewal. We will not charge a remaining multi-year balance unless a separate written order signed by both parties expressly creates one.

N⁰ 06 · Process and support

How it actually works.

How do I start?

Book a free 30-minute consultation, or send us a quick note through the contact page. We'll ask a few questions about your business, quote you honestly, and set a kickoff date.

If you'd like a written quote, we'll have it in your inbox within 24 hours of the call.

What do you need from me?

Your business basics: what you do, who you serve, and anything that makes you different from the business down the street. If you have existing content, photos, or a logo, send those along too.

What if I don't have content, photos, or a logo?

That's fine. We write your copy from scratch based on a short intake, and we can source photography and put together a simple logo if you don't have one yet. You don't need to arrive with anything polished.

How fast do you respond to support requests?

Email support runs Monday to Friday, 7am to 7pm Pacific, usually within a few hours. There's no ticket system and no portal to log into. You email or text, and the person who built your site replies.

Priority support is included on Care+ and Grow.

What's the free consultation about?

It's a free 30-minute call with a real designer. We talk through your business, look at reference sites together, and figure out what you actually need. No pressure and no obligation to move forward.

If you want a written quote after the call, we'll have it in your inbox within 24 hours. Ask for it on the call and it'll show up.

What happens on the consultation call?

Thirty minutes on Zoom, Google Meet, phone, or whatever tool you prefer. We ask about your business, your current site if you have one, what's working and what isn't, and what you want the new site to accomplish.

We share a few reference sites, ballpark your build price, and answer any pricing or process questions. If you want a written quote after, ask and we'll send it within 24 hours.

What's the 3-year free redesign?

After three paying years on any plan, you're eligible for a free redesign on request. Design trends move, your business grows, and your site should keep up.

It's a full redesign, not a facelift. New layout, refreshed copy, updated capability set. You keep everything you had, we just rebuild the site around where your business is now.

Still wondering something?