For sites we didn't build

Get found by your neighbors first.

Already have a site? Grow takes everything Care does and adds the local SEO and Google Business work that pushes you up the search results — so when someone searches "bakery near me," you're the answer.

No charge today · Card on file · Billing starts after migration · Cancel anytime

Grow plan
$175/mo
Everything in Care + Google Business + local SEO + monthly reports.
  • Migrate your site (we handle it)
  • Unlimited content & layout updates
  • Google Business optimization
  • Local SEO + citations
  • Monthly traffic + ranking reports
  • Quarterly growth strategy call

$0 today. Card saved for the first invoice after migration.

What you get

Everything in Care, plus the visibility work.

Care keeps the lights on. Grow turns those lights into a sign that customers can actually find from a mile away.

📍

Google Business optimization

Hours, categories, services, photos, posts, Q&A — all dialed in. The thing that decides whether you show up in the "near me" map.

🔍

Local SEO + citations

Consistent business info on Yelp, Bing Places, Apple Maps, Yellow Pages, and the 30 directories Google actually checks.

📈

Monthly traffic & ranking reports

A plain-English email every month: which keywords moved up, where new visitors came from, what we'll work on next. No jargon. See a sample ↓

✏️

Unlimited content & layout updates

No 3-hour cap. Send us as many text, photo, hours, menu, and layout changes as you need each month. We handle them all.

🎯

Keyword & content strategy

We pick the searches you should rank for and shape your site copy around them — without making it sound like SEO spam.

Review monitoring

We watch Google, Yelp, and Facebook reviews. When a tough one shows up, we draft a professional response for you to send.

🛡️

Everything in Care

Hosting, security, daily backups, SSL, plugin updates, priority support — all included, no separate plan needed.

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Quarterly growth review

A 60-minute call every 3 months to plan the next quarter. Strategy, opportunities, what's working — not just metrics.

Google Business Profile

The single most valuable thing a local business can do online — and most never do it right.

For a neighborhood business, your Google Business Profile drives more calls, directions, and walk-ins than your website ever will. We treat it like a second storefront: claimed, optimized, posted to weekly, monitored, and reported on — regardless of who built your site.

Setup & claim

We claim it, verify it, and fill every single field.

Most profiles use 30% of available fields. We use 100%: services menu, products, attributes, FAQs, opening hours, holiday hours, attributes like wheelchair access or curbside, payment methods, owner-uploaded photos with geotags, and category selection that matches what your customers actually search.

Weekly maintenance

Posts, photos, and Q&A every week — by us.

Active profiles rank higher. We publish a Google Post each week (offers, events, news), upload fresh customer-style photos, seed and answer common questions, and respond to reviews — either with your voice or a template you approve.

Local search

We chase the keywords your neighbors actually type.

We track 8–12 local keywords each month — “[your category] near me,” neighborhood searches, service-specific queries — and tune your profile, your existing website, and your citations to climb the rankings on each one. The monthly report shows you exactly where you stand.

Reviews & reputation

More 5-star reviews, never the awkward ask.

We set up an automated review request flow — a text or email goes out after a customer visit asking for a review, with a one-tap link to your Google profile. We monitor every new review and draft a thoughtful reply for you to approve.

Already on Wix, Squarespace, Shopify, or WordPress? Grow runs alongside your existing site — we don't need to touch the build. Many customers see calls and directions go up in the first 30 days, just from the Google Business work.
A real example

What your monthly report looks like.

No dashboards to log into. No 40-page PDFs no one reads. Just a plain email the first of every month — traffic, rankings, what we did, what's next.

From: support@plazasites.com · To: you@yourbiz.com
Your March report — Northside Bakehouse
Sample

Hi Maria — month three on Grow is in the books. Two priority keywords cracked the top three, and the calls coming through your Google profile drove an estimated $4,200 in custom-cake orders this month based on the average ticket you shared with us. Below: what moved, what we did, and one thing we're worried about.

🏆
Headline win You now rank #1 for "sourdough Berkeley" — the highest-intent keyword we've been chasing since day one. That single search drove 26 of your 62 calls this month.
The numbers vs. last month
Visitors+38%
1,847
vs. 1,338 in Feb
Calls+24%
62
vs. 50 in Feb
Directions+17%
94
vs. 80 in Feb
New reviews+4
8
all 5-star, avg 4.9★

All figures from Google Business Profile insights + Search Console for plazasites-tracked properties.

Local rankings where you sit on Google for searches that matter
"sourdough Berkeley"~480 searches/mo
#3 → #1
"bakery near me"~1,900 searches/mo
#5 → #2
"birthday cakes Oakland"~720 searches/mo
#12 → #7
"croissants near me"~590 searches/mo
#6 → #6
Last month This month Higher = better. #1 is the top result.
What moved the needle  ·  What's next
What we did
  • Published 4 Google Posts — spring menu launch, two product photo sets, and a Mother's Day pre-order announcement (drove 11 of your 62 calls).
  • Cleaned 6 stale citations — Yelp, Apple Maps, Bing, YellowPages, and two local directories had old hours or your old phone number.
  • Launched the "Custom cakes" page — targeted at "birthday cakes Oakland." Already pulled in 142 visits and pushed the keyword from #12 to #7.
  • Turned on review request emails — sent to 41 customers via your Square receipts; 8 of them left a 5-star review (a 19.5% conversion rate, well above the 5–10% benchmark).
What we're trying next
  • Push "birthday cakes Oakland" into the top 5 — two supporting blog posts ("how to order a custom cake in Oakland" + a kids' birthday gallery) plus 8 new owner-uploaded cake photos.
  • Build a wedding-cakes landing page — "wedding cakes Bay Area" has ~2,400 searches/mo and you don't rank in the top 30. Big upside; this is the highest-leverage move on the table.
  • Seed Google Business Q&A — with the questions we hear most: gluten-free, custom orders, lead time, delivery zones. These show up directly under your map listing.
  • A/B test the review-request email subject line — current is "Quick favor?" — testing "Loved your visit? 30 seconds." against it.
⚠ One honest concern "Croissants near me" has been flat at #6 for 8 weeks. Your croissant photos on the profile are older and the page on your site is thin (one paragraph, no photos). If we don't move it by next month's report, I'd recommend either re-shooting the croissant photos with us or accepting that this keyword may not be winnable against the two French bakeries above you. Want to chat through it?
Reply to this email anytime with questions, new priorities, or wins to celebrate. Your April report lands May 1. — Matt & the Plaza team

Sample shown for illustration. Real reports are tailored to your business and your goals.

Works with what you have

Grow works on any platform.

Local SEO and Google Business work doesn't care what your site is built on — give us access and we improve your visibility wherever you are.

WordPress
.org or .com
Squarespace
7.0 or 7.1
Wix
Studio or Editor
Shopify
Basic and up
Webflow
CMS or Business
Other / custom
Static, PHP, etc.
A few months on Grow

What ranking moves actually look like.

Local SEO is a slow burn — but it compounds. A few examples of the kind of work the Grow plan covers month over month. (No one ethical guarantees rankings.)

Ridgeline Realty
Real estate · 9 pages

Listings always current

Two new listings and one neighborhood guide every week, IDX-friendly URLs, “just sold” schema. Built for the agent who hates updating their own site.

Golden Bowl Pho
Vietnamese restaurant · 6 pages

Ranking for “best pho near me”

Neighborhood landing pages, dish-level schema, weekly Google review replies, monthly long-form posts on regional pho styles.

Harris & Co. Injury Law
Injury law firm · 7 pages

Ranking for “car accident lawyer”

Monthly long-form attorney articles, FAQ schema, Google review replies. Top-3 local pack inside 90 days.

Care vs Grow

Side by side.

Both keep your site running. Grow adds the work that gets new customers to find you in the first place.

What's included
Care · $75/mo
Grow · $175/mo
Hosting + SSL + backups
Security + uptime monitoring
Content & layout updates
3 hrs/mo
Unlimited
Priority human support
Google Business optimization
Local SEO + citations
Monthly traffic + ranking reports
Review monitoring + responses
Quarterly strategy call
15-min check-in
60-min review

Ready to add Grow?

$0 today, $175/mo after migration. Cancel anytime.

Common questions

Quick answers before you sign up.

Do you guarantee a top ranking?+
No, and you should be skeptical of anyone who does. What we guarantee is the work — Google Business optimization, citation cleanup, content strategy, monthly reports — that consistently moves rankings up over 3-6 months. You'll see exactly what we did each month.
What if I don't have a Google Business profile yet?+
We'll create one and verify it for you. It usually takes 5-7 days for Google to send the postcard with the verification code, and we'll walk you through it.
How long until I see results?+
Honestly: 2-4 months for noticeable ranking shifts on competitive keywords; 6+ weeks for citation and GBP improvements to take effect. We send a report after month 1 so you can see baseline + what we've already done.
Can I switch from Care to Grow later?+
Yes, anytime. We'll do the GBP audit and citation cleanup as a one-time onboarding sprint when you upgrade, then continue monthly from there. No fee to switch.
What if I already have an SEO agency?+
Tell us at sign-up. We'll either coordinate (rare — most agencies don't play well together) or you can use Care + their SEO and skip Grow. We won't fight over your account.
Can I cancel?+
Anytime. We'll hand off your site, your hosting, your domain, and your GBP. The improvements we made stay yours — citations don't disappear when you cancel.