★ First month half off with any Build
↑ Care + local visibility
The Grow plan

Show up on Google.

Everything in Care, plus the local SEO work that gets your business found by neighbors searching nearby — with unlimited content updates and a monthly traffic report.

Replaces the Care plan · Cancel anytime · First month HALF OFF when added with a Build

Grow · Monthly
$175 / month
First month $87.50 when added with a Build
  • Everything in Care (hosting, security, support)
  • Unlimited content & layout updates
  • Google Business Profile optimization
  • Local SEO + citation building
  • Monthly traffic + ranking report
  • Quarterly growth strategy review
  • Review-request automation
Just want hosting + updates? See Care ($75/mo)
What Grow does for you

Care, plus the work to actually grow.

A site that nobody finds isn't doing its job. Grow is the ongoing local-SEO and content work that turns a website into a steady source of new customers.

📍

Google Business Profile

We optimize your Google Business listing — photos, services, hours, posts — so you show up in the local "map pack" when someone searches nearby.

🔍

Local SEO + citations

We build and clean up your business listings across Yelp, Apple Maps, Bing, and 30+ local directories so Google trusts your business info.

Unlimited updates

No 3-hour cap. Email us as often as you want with content changes, new photos, new sections, new pages — we'll handle it.

📊

Monthly traffic report

The first of every month, a plain-English email: how many visitors, where they came from, what they did, what we'd change next. See a sample ↓

Review automation

Set-and-forget review requests sent to happy customers. More 5-star reviews = better ranking + more trust.

🎯

Quarterly strategy call

A 30-min call every 3 months to review what's working, what's not, and what to try next. Optional but useful.

Google Business Profile

The single most valuable thing a local business can do online — and most never do it right.

For a neighborhood business, your Google Business Profile drives more calls, directions, and walk-ins than your website ever will. We treat it like a second storefront: claimed, optimized, posted to weekly, monitored, and reported on.

Setup & claim

We claim it, verify it, and fill every single field.

Most profiles use 30% of available fields. We use 100%: services menu, products, attributes, FAQs, opening hours, holiday hours, attributes like wheelchair access or curbside, payment methods, owner-uploaded photos with geotags, and category selection that matches what your customers actually search.

Weekly maintenance

Posts, photos, and Q&A every week — by us.

Active profiles rank higher. We publish a Google Post each week (offers, events, news), upload fresh customer-style photos, seed and answer common questions, and respond to reviews — either with your voice or a template you approve.

Local search

We chase the keywords your neighbors actually type.

We track 8–12 local keywords each month — “[your category] near me,” neighborhood searches, service-specific queries — and tune your profile, your website, and your citations to climb the rankings on each one. The monthly report shows you exactly where you stand.

Reviews & reputation

More 5-star reviews, never the awkward ask.

We set up an automated review request flow — a text or email goes out after a customer visit asking for a review, with a one-tap link to your Google profile. We monitor every new review and draft a thoughtful reply for you to approve.

Don't have a website yet? Grow still works — we can run your Google Business Profile and local SEO standalone while we build your site. Many of our customers see calls and directions go up before launch day.
A real example

What your monthly report looks like.

No dashboards to log into. No 40-page PDFs no one reads. Just a plain email the first of every month — traffic, rankings, what we did, what's next.

From: support@plazasites.com · To: you@yourbiz.com
Your March report — Northside Bakehouse
Sample

Hi Maria — month three on Grow is in the books. Two priority keywords cracked the top three, and the calls coming through your Google profile drove an estimated $4,200 in custom-cake orders this month based on the average ticket you shared with us. Below: what moved, what we did, and one thing we're worried about.

🏆
Headline win You now rank #1 for "sourdough Berkeley" — the highest-intent keyword we've been chasing since day one. That single search drove 26 of your 62 calls this month.
The numbers vs. last month
Visitors+38%
1,847
vs. 1,338 in Feb
Calls+24%
62
vs. 50 in Feb
Directions+17%
94
vs. 80 in Feb
New reviews+4
8
all 5-star, avg 4.9★

All figures from Google Business Profile insights + Search Console for plazasites-tracked properties.

Local rankings where you sit on Google for searches that matter
"sourdough Berkeley"~480 searches/mo
#3 → #1
"bakery near me"~1,900 searches/mo
#5 → #2
"birthday cakes Oakland"~720 searches/mo
#12 → #7
"croissants near me"~590 searches/mo
#6 → #6
Last month This month Higher = better. #1 is the top result.
What moved the needle  ·  What's next
What we did
  • Published 4 Google Posts — spring menu launch, two product photo sets, and a Mother's Day pre-order announcement (drove 11 of your 62 calls).
  • Cleaned 6 stale citations — Yelp, Apple Maps, Bing, YellowPages, and two local directories had old hours or your old phone number.
  • Launched the "Custom cakes" page — targeted at "birthday cakes Oakland." Already pulled in 142 visits and pushed the keyword from #12 to #7.
  • Turned on review request emails — sent to 41 customers via your Square receipts; 8 of them left a 5-star review (a 19.5% conversion rate, well above the 5–10% benchmark).
What we're trying next
  • Push "birthday cakes Oakland" into the top 5 — two supporting blog posts ("how to order a custom cake in Oakland" + a kids' birthday gallery) plus 8 new owner-uploaded cake photos.
  • Build a wedding-cakes landing page — "wedding cakes Bay Area" has ~2,400 searches/mo and you don't rank in the top 30. Big upside; this is the highest-leverage move on the table.
  • Seed Google Business Q&A — with the questions we hear most: gluten-free, custom orders, lead time, delivery zones. These show up directly under your map listing.
  • A/B test the review-request email subject line — current is "Quick favor?" — testing "Loved your visit? 30 seconds." against it.
⚠ One honest concern "Croissants near me" has been flat at #6 for 8 weeks. Your croissant photos on the profile are older and the page on your site is thin (one paragraph, no photos). If we don't move it by next month's report, I'd recommend either re-shooting the croissant photos with us or accepting that this keyword may not be winnable against the two French bakeries above you. Want to chat through it?
Reply to this email anytime with questions, new priorities, or wins to celebrate. Your April report lands May 1. — Matt & the Plaza team

Sample shown for illustration. Real reports are tailored to your business and your goals.

Care vs Grow

Which one is right?

Care keeps the lights on. Grow turns the lights into a sign.

Feature
Care
($75/mo)
Grow
($175/mo)
Hosting + SSL
✓ Yes
✓ Yes
Daily backups + security
✓ Yes
✓ Yes
Content & layout updates
3 hrs/mo
★ Unlimited
Google Business optimization
✓ Yes
Local SEO + citations
✓ Yes
Monthly traffic report
✓ Yes
Review-request automation
✓ Yes
Quarterly strategy review
✓ Yes
A few months on Grow

What growth looks like on Grow.

Steady local-SEO and content work that turns a website into a real source of new customers.

Harris & Co. Injury Law
Injury law firm · Home page

Ranking for “car accident lawyer”

Cormorant + Source Sans, navy/cream/gold practice site. Monthly attorney articles, FAQ schema, recent-verdicts table. Top-3 local pack inside 90 days.

Ridgeline Realty
Real estate · Contact page

Direct-line agent contact, kept current

Tenor Sans royal-blue agent page with three senior-agent cards and an inquiry form. Grow updates listings, agents, and bios weekly.

Golden Bowl Pho
Vietnamese restaurant · Menu page

Local-SEO menu page for delivery

Bricolage Grotesque + deep red/broth gold. Four sections, schema-ready dish names, ordering links. Grow keeps menu and pricing current.

Get found by your neighbors.

Add Grow to your Build and we'll have your local SEO running by Day 30 — with your first month half off.

Quick questions

Grow FAQ.

How long until I see SEO results?+
Local SEO typically shows real movement in 60-90 days. Google Business listing improvements can show up in 2-3 weeks. We'll set realistic expectations on your kickoff call and report progress monthly so you know exactly where things stand.
Can I have Care first and upgrade later?+
Yes. Plenty of owners start on Care and upgrade once they're settled. You can switch any time — we just swap the subscription, no fees or rework.
What if I already have someone doing SEO?+
Care is probably the right fit then. Grow's value comes from us handling everything — having two parties touching your SEO often makes it worse, not better.
Does Grow include paid ads?+
No. Grow is organic local SEO only — Google Business, citations, content, reviews. We can recommend paid ad partners if you want to add that on top, but we don't run paid campaigns ourselves.
What if I have multiple locations?+
Grow covers up to 1 location. For 2-5 locations, add $50/mo per extra location. Tell us about your business at signup and we'll quote it.